Website Tips for a Freelance Photographer
As a freelance photographer, the Internet is one of your best tools for marketing your business. This is to say that every serious freelance photographer should have a professional website, somewhere you can refer potential clients to in order to help them make their decisions on whether to engage your services.
One of the most important aspects of your website is a portfolio. This is where you post the photographs that you believe are the most representative of your work. This way, potential clients can browse through your past photographs and make a decision as to whether your photography style and skill matches what they are looking for.
Your website should also list your services, and you might want to break up your portfolio into categories that represent these services as well. For instance, if you do both portraits and wedding photography, your website should have separate pages for each service you offer.
You should also mention if there is some kind of a niche that you do. For instance, if you photograph a lot of castle weddings, you can capture new clientele by creating a page and a section of your portfolio dedicated to pitching your skills in this area. Or, if you were the marketing photographer for a fiber arts festival or another event, be sure to include a page pitching your marketing or corporate photography.
Finally, don’t forget to include your location. This may seem obvious, but many people setting up a business website for the first time forget this simple thing. If you live in California, it will be awfully difficult to photograph a northern Michigan wedding, so save your time and your potential clients’ time by posting your location and contact information prominently on every page.
A website is a great resource for a freelance photographer, but be sure you set it up so that it looks professional and makes it easy for potential clients to locate the information they need.
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Another thing to keep in mind is the time it takes for your page to load when customers come calling. If you have a lot of high-end photos, it will dial up folks will be waiting a while. An idea to consider to prevent long wait times is to have thumbnails or some kind of shadowed image as a teaser that does not take up as much space. This way, the customer can click on it and understands that the high end image will be worth the wait.