The Secret of Cost Effective Mailers
I’ve found the secret to beating costs on my print promotions for my business! It’s called on demand printing and its something that I had heard about for a while, although I had been leery about the kind of quality it could provide. After all, anything that cost me less was bound to be of poorer quality, right?
Well, as it happily turns out, I was so wrong! I was talking with one of my distributors who had made use of print on demand for his business. He showed me a few left over copies of the mailers that he had sent out, and they were very impressive! The colors were full and rich, the images were sharply detailed, and there were nothing like the lackluster print on demand leaflets that I had seen a couple of years back. The cost savings were remarkable. He only needed to print 1000 mailers for his business, and that’s exactly how many mailers he got printed. Mine is a niche business with maybe a total of 2500 customers in the entire city, and it would be a crazy waste of money to print a bulk amount of mailers that would later be wasted.
I’ve been in touch with the mailer service company that my distributor used for his mailing services. I have a meeting with them next week, and I am confident that it’s going to be a terrific return on marketing investment.
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